Record Store Day 2011: Interview – Jude & Nick Clarke
Posted in Interviews,Local HeroesApril 16, 2011Comments Off
It’s that time of year again when music lovers, and record shop virgins, come together to celebrate the great art of the physical record. Record Store Day (UK) has become one of the biggest and understated music event around the country that bring together music fans and diehard music aficionados for the 3rd Saturday in April, just before the start of the never-ending UK festival season.
TNC has been incredibly lucky to meet two of probably the biggest music enthusiast in the UK, husband and wife team Jude & Nick Clarke who run Rhythm Online. There is passion for music, records, the search and satisfaction of the find and then there are the Clarke’s who make this seem easy.

Jude took the time to answer some of our questions and for more information on Rhythm Online you can find it all HERE.
Being married and working together (in music no less) must have its stresses, how have you guy managed to keep a balance?
Well, Nick has run Rhythm for so long that I’m quite a recent addition to the workforce (the last 6 or 7 years). When we decided that I would come on board, we were careful to agree that I wouldn’t be working “for” Nick – I do my own things like publicising and marketing the site, leaving all the specialist stuff to him. Also, I’m afraid we’re one of those sickly couples that genuinely enjoy spending as much time as possible together, so it’s just brilliant having our little office upstairs, blasting out music, drinking cuppas (Nick’s designated tea-boy) and working on our shared project and love.

Being music fans do you think your always on the look out for something new to share with your customers? And do you find your customers coming back to you wanting more recommendations?
Sometimes, and we aim to highlight things that we’re particularly enjoying at any given time using the “featured” showcase on the front of the website. Also, though, we are actually informed by our customers too, which is brilliant. If we get an order from a regular customer for a band or album that we’ve not heard of, then that often prompts us to check them out too. We’ve discovered some really interesting new music this way: our customers are the best!
How did Rhythm come about?
Nick worked for Andy’s Records from its early days. He then moved over to HMV (he was “headhunted”), which he didn’t find anywhere near as enjoyable or rewarding. Because of that, he took the plunge and started selling records on market stalls in Plymouth and the South West (where he had been posted to by HMV). From a market stall, Rhythm developed into a Mail Order catalogue (in the days before people generally had access to home PCs Nick would painstakingly type out the listings each month), before becoming a website at around the turn of the century. All in all, Rhythm has been going in some form since about 1983.

Was is daunting setting Rhythm like this up when records shops like HMV where till huge players?
I think we just sort of plunged in. Because Nick had been running Rhythm so long – and so successfully – as a mail order business, going online was a totally logical step at the time. Fortunately, we’ve never been particularly motivated by the need to make our fortune (!), although a little more of a realistic living would be nice, in these latter days…
What have been your biggest challengers?
Challenges? Really, just the changing nature of the business. The decline in popularity of records generally. The demise of some of our key distributors hasn’t helped much either.

What was the first record you both bought?
Jude: First single I bought with my own money was Boomtown Rats – I Don’t Like Mondays. My Dad swiftly managed to stand on it and break it in half. Accidentally, he claimed. First album that I properly chose was 10CC – Deceptive Bends. The classic influenced-by-a-friend’s-older-sibling selection.

Nick: First single was Tornados – Telstar, first album was The Beatles – Please Please Me. From these choices you can probably work out our approximate respective ages…
This one is for both of you, what are your top five records of ALL time (this is cruel as I know I would not be able to answer this?
Jude: Without thinking too hard (otherwise I’d go insane, and change the list every two minutes) mine can be: Pavement – Slanted and Enchanted (first album Nick bought me when we were first dating); Human League – Dare (a teenage favourite); Broken Family Band -Cold Water Songs (local band, brilliant, parodic, twisted alt-country); Neutral Milk Hotel – In An Aeroplane Over The Sea (quite possibly the most beautiful collection of words and music ever put to vinyl); Hidden Cameras – Origin: Orphan (massively underrated recent(ish) release).

After much agonising, Nick’s gone for the same Neutral Milk Hotel album (yes, we’re that musically compatible!), Forever Changes by Love, Television – Marquee Moon, Captain Beefheart – Trout Mask Replica and Dylan’s Blonde on Blonde.
For all our readers who would you both recommend they listen to?
The King Creosote/Jon Hopkins collaboration: Diamond Mine is a recent gem of a release. Jude’s unfortunate Mike Skinner crush has been resuccitated by his new (last) album Computers and Blues – a total return to form – and Nick suggests they check out Sun Araw and Antlers, if they’ve not already done so.

What has been the most obscure record you both have found?
A recent success was with a 7″ single (Little Next To Nothing) by an 80s band called City Giants. A customer in Japan had been after it for a long time, and it was on our “wants” list, where it was spotted by Paul Davies – the guitarist from the band. He had a few copies knocking around in his loft, possibly gathering dust, so he got in touch and gave them to us. Cue one very satisfied Japanese customer. In fact, the band are now aware of a fair bit of interest from Japan, and are considering re-forming and touring there!
The music business has changed so much in the past 10 years how has digital downloads/recordings affected the physical record?
In loads of ways. Although obviously our business is in physical product (vinyl, CDs etc) we try not to be too luddite about it though. As music enthusiasts, we can see that the easier availability of artists’ work by means of things like Spotify, Bandcamp, even Myspace etc is a positive thing too. Physical records, particularly 7″ singles, are becoming more and more a niche item, released on a limited run and collectible (which is where we hope shops like Rhythm can come more to the fore). It would be very sad if the often-wonderful artwork that accompanies records (and CDs, although to a lesser extent) was lost.

Do you think that sites like iTunes charge too much for music downloads?
I guess they charge what “the market” is prepared to pay. There’s definitely two opposing schools of thought around pricing: so much music is now available legally or less-legally for free this on the one hand means that anyone can listen to a far wider range of stuff than ever before (and bands can get their music heard without having to go down the record label route); on the other hand, though, does this devalue music? Make it seem more ephemeral and disposable, perhaps?
People seem less and less inclined to live with an album, save up for it, treasure it and listen to it for weeks on end, it seems to be much more about chasing the “next big thing”, blogging about it one day, then moving on to something new straight away. I kind of thing this is a shame and that something is being lost: does that make me sound old?

Tell us about Record Store Day, what does this mean to you both?
We are totally behind the idea and love that it highlights actual shops and gives them some much-needed love and publicity. We’re slightly sad that shops like ours (that sell physical product, but via a website rather than an actual shop-shop) are expressly excluded.
We’re based in Cambridge – that has ZERO independent record shops – so we’re not competing with anyone, and would love to be included. We’d also love to have a proper shop (although local customers do nip round to pick up their records, and are often treated to a slice of cake and a cuppa at the same time), but unfortunately it just isn’t financially viable at the moment.

Much like there is a generation of people who have never read a book there are thousands of people who have never been to a record shop, tell us in your own words why buying records is so much fun?
It’s about the tactile sensation of flicking through racks of vinyl. Looking at intriguing, eye-catching, weird or just plain pornographic sleeves and wondering what the hell kind of music they might be encasing. About hanging out in a place – maybe shabby, maybe run-down but somehow just like home, and populated with People Like You – where you can explore your tastes, go on musical adventures and come home with a product that will – if you’ve picked well – pretty much last you a lifetime, soundtrack your subsequent days and instantly take you straight back to the first moment you heard it.

Visiting a known, loved record shop is the bought-music equivalent of live-music’s collective experience at that wonderful festival – the one with the line-up that feels like it’s been chosen specifically for you, where all the other festival-goers seem like realistic potential friends. There, you don’t get that from an impulse CD buy in a supermarket, or on iTunes, do you?








